I’m Jeanette Lira—an entrepreneur, therapist, and coach passionate about empowering others to embrace their authentic selves and build thriving personal and professional lives. My journey has been anything but conventional, shaped by profound loss, bold reinvention, and relentless determination.

In 2013, my world changed forever when I lost my brother. That moment marked the end of who I was and the beginning of a new chapter—one fueled by purpose and transformation. I left behind the safety of traditional roles as a nail technician, teacher, and school counselor, investing everything I had into launching Auravia Therapy & Wellness. What started as a leap of faith became a thriving holistic mental health practice, now generating over $1.5 million in revenue and serving our community for over seven years.

As the business grew, I joined forces with my sister, Nurse Practitioner Jennifer Zavala and a trusted friend Dr. Maritza Garza to expand our services into wellness. Together, we created a wellness clinic, offering integrative care such as weight management, hormone therapy, and bloodwork—bridging the gap between mental and physical health.

To further support professionals in my field, I launched Lumvia LLC, a professional development company that offers continuing education and NBCC-accredited training for mental health practitioners. Through Lumvia, I help clinicians grow their businesses and stay ahead in a rapidly evolving industry.

I also founded Jeanette Lira LLC, a personal brand dedicated to inspiring others to redefine their identities. Through workshops, speaking engagements, and my upcoming podcast, *"Untamed and Unapologetic: Redefining Your Identity,"* I empower others—especially women—to drop societal expectations, embrace their wild instincts, and take control of their lives.

Throughout my entrepreneurial journey, I’ve encountered challenges—from trademark disputes to learning the ropes of branding, credentialing, and system development. These obstacles strengthened my ability to rebuild, rebrand, and thrive, teaching me how to navigate the complexities of entrepreneurship. Now, I use that knowledge to mentor and coach others, helping them build systems, market their businesses, and unlock their full potential.

I’m known for taking big risks and turning them into even bigger rewards. Perseverance is at the heart of everything I do, whether it’s guiding my businesses through turbulent times or helping others overcome their challenges. My mission is to inspire people to think big, take bold action, and live unapologetically.

As a proud Hispanic woman, I am committed to creating opportunities and uplifting others, especially within the mental health field. Through Auravia, Lumvia, and my personal ventures, I’m building a legacy focused on community growth, empowerment, and transformation.

This journey has taught me that life isn’t about merely surviving—it’s about thriving, embracing every part of who you are, and helping others do the same. And I’m just getting started.